Last Modified Date: April 11, 2024

Introduction

This Privacy Policy (“Policy”) explains how your (“you,” and “your") Personal Information (defined below) is collected, used, shared, and processed by United Homes Group and our homebuilding subsidiaries, including Great Southern Homes and Rosewood Communities (collectively, “UHG,” “we,” “us,” and “our”) via interactions with our sales offices, use of our websites (the “Sites”) and any other UHG website or link referring back to this Privacy Policy (collectively, the “Informational Services”). Personal information includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, as defined by applicable privacy laws and does not include data that has been effectively irreversibly anonymized or aggregated so that it can no longer enable us or others, whether in combination with other information or otherwise, to identify an individual (“Personal Information”). This Policy does not apply to Personal Information received during your purchase of a residence from UHG nor with regard to any financial offerings being provided by us. In those circumstances, we process Personal Information in accordance with the privacy notices provided at that time.

Please read the UHG Terms and Conditions and this Policy before accessing or using the Sites or our Informational Services. If you cannot agree with this Policy or our Terms and Conditions, then please do not access or use the Sites or our Informational Services.

Policy Modification: We may change this Policy from time to time, to reflect how we process your data, and if we make changes, we will revise the last modified date at the top of this Policy. If we make changes that materially affect your privacy rights, we will attempt to provide advanced notice (in nearly contemporaneous disclosures) or otherwise via the Sites, or by some other means of contact so that you have a reasonable opportunity to review the changes before you continue to use the Sites or our Informational Services. If you do not agree with a future, modified version of this Policy, then please stop using the Sites and our Informational Services at such future time.

1. How We Collect and Use Your Personal Information

a.) Information provided by you.

We collect certain Personal Information when you use the Sites and our Informational Services for example, to request information from us, browse the Sites, or sign up for marketing:

  • Contact Information, including name, postal address, email address, phone number, and other contact methods you provide to us;
  • Warranty Information, including your name, postal address, email, phone number, closing date, warranty items, product details, purchase history, and images.
  • Testimonial Information, including your name, community, and any information provided within the testimonial.

Please note: When communicating with us (whether by text message, email, or through the Sites or other means), please do not send us any sensitive information pertaining to yourself or others. We do not intend to collect or store sensitive information or special categories of information.

b.) Information automatically collected by the Sites.

We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Sites. Information within this section describes our use of these technologies and your ability to control the use of these technologies.

  • Cookies. Cookies are small web files that a website or its provider transfers to your device’s hard drive, through your web browser, that enables the site’s or provider’s system to recognize your browser and remember certain information. “First-party cookies” are cookies set by us on the Sites. “Third-party cookies” are cookies set by other companies whose functionality is embedded into our Sites (for example, those set by Google). Generally, we may use first-party and third-party cookies for the following purposes: to make our Sites function properly; to provide a secure browsing experience during your use of our Sites; to collect passive information about your use of our Sites; to measure how you interact with our marketing campaigns; to help us improve our Sites and Informational Services; and to remember your preferences for your convenience.
     
  • Web Pixels. To see how successful our marketing campaigns or other goals of the Sites are performing, we may use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page. We may also use web pixels to analyze usage patterns on our Sites. The use of a pixel allows us to record that a particular device, browser, or application has visited a particular webpage.
     
  • Analytics. We may use third-party service providers to monitor and analyze the use of our Sites, such as Google Analytics. Such service providers often have their own separate privacy practices.
     
  • Behavioral Remarketing. We may also use remarketing services to advertise on third-party websites to you after you visit our Sites. For this purpose, visitors are grouped by certain actions on our Sites, e.g., by duration of a visit. This enables us to understand your preferences and to show you personalized advertising even if you are currently surfing on another website that also participates in the same advertising network. We may utilize Google Ads, TapAds, UnRuly Media, and similar ad networks.
     
  • Java Script. Pages of our Sites may also use Java scripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or "cached" within your browser to store and retrieve data in HTML5 pages when the website is revisited.
     
  • Other Tracking Technologies. We may also use tracking technologies to collect "clickstream" data, such as the domain name of the service providing you with internet access, your device type, IP address used to connect your computer to the internet, your browser type and version, operating system and platform, the average time spent on our Sites, pages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Sites for the same purposes.
     
  • Live Chat. We utilize a live webchat service provided and facilitated by our third-party providers. These providers collect, use, store, share, disclose, place cookies, and protect customer information in accordance with their privacy policies. Information can include operator names and emails, visitor names and emails, visitor phone numbers, email addresses, and IP addresses.
     
  • Do Not Track. Some browsers have a “Do Not Track” (DNT) feature that lets you tell websites and online services that you do not want to have your online activities tracked. Such browser features and industry standards are not uniform. As such, we do not monitor or respond to DNT browser requests. If a standard is adopted that we must follow in the future, then we will inform you about that practice in a revised version of this Policy.
     
  • Location Information. You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information, by changing the relevant preferences and permissions in your device or browser settings.

2. Your Choices

Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies on our Sites by taking steps outlined below.

  • First-Party Cookies. You can use the browser with which you are viewing the Sites to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings). Please note, if you set your browser to disable cookies, you may not be able to access certain secure areas of the Sites. Also, if you disable cookies, other parts of the Sites may not work properly. You can find more information about how to change your browser cookie settings at https://www.allaboutcookies.org .
  • Third-Party Cookies. If you wish to opt-in or opt-out of third-party advertising networks and similar entities that use advertising cookies, then please visit https://www.aboutads.info/choices. For more information about third-party advertising networks and similar entities that use these technologies, please see https://www.aboutads.info/consumers.
     
    • Google Analytics. We use Google Analytics on our Sites to help us analyze traffic and improve services. For more information on Google Analytics’ processing of personal information, please see https://www.google.com/policies/privacy/partners/. You may opt out of the use of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
       
    • Google AdWords. Our Sites also use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our Sites. That could mean that we advertise to previous visitors who haven’t completed a task on our site. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our sites. Any data we collect will be used in accordance with this Policy, and Google is responsible to abide by its own privacy policy. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com/.
       
    • Social Media & Search Pixels. We use Meta Pixel tags and other social media and search pixels to better measure, optimize, and retarget our marketing campaigns. This allows user-specific behavior to be tracked after the user has been redirected to the advertiser’s website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. The data collected in this way is anonymous to us, in other words, we do not see the Personal Information of individual users. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data usage policies. For more information, please visit:
  • Unsubscribing from Marketing Communications. If you do not want us to use your email account to send you marketing emails or non-transactional promotional materials, please directly click on the unsubscribe link at the bottom of any of our email messages to you.

3. Purpose of Collection of Personal Information

We may process your Personal Information for the following purposes:

  • To provide and administer the Informational Services and any related or underlying services to you;
  • To fulfill a service to you. For example, if you email us a question, we may use your email address to process your request and respond to your question;
  • To publish testimonials on our Sites;
  • To contact you regarding and to fulfill your warranty requests;
  • To offer you products from our affiliates, strategic partners, agents, or from third-party marketers and other unaffiliated parties that we believe may be of interest to you, or to assist such parties for research, administrative, and/or business purposes. These parties may contact you with an offer or advertisement related to a product or service, or they may use such information for their own research, administration or business purposes;
  • To monitor and analyze trends and aggregate information;
  • To protect and prevent against fraud and misuse of the Informational Services;
  • To send updates, newsletters and notifications to you relating to the Sites and underlying services, special events, or contests;
  • To fulfill any other purpose for which you provide it;
  • To fulfill other purposes disclosed at time of collection;
  • To fulfill any legal or regulatory requirements and any of our internal policies;
  • As set forth in a separate agreement between you and us;
  • For any other purpose with your consent; and
  • As otherwise set forth in this Policy.

4. Sharing Your Personal Information

Except as otherwise described in this Policy, we will not sell Personal Information that we collect from the Informational Services to any third party for monetary or other valuable consideration, unless notice has been provided and only with your consent:

  • Subsidiaries and Affiliates. We may disclose Personal Information about you to our homebuilding subsidiaries, including Great Southern Homes and Rosewood Communities and their current subsidiaries and affiliates for business purposes to help us provide the Sites’ underlying services and to support our internal and business operations, including marketing, analytics, security, and advertising.
     
  • Service Providers & Contractors. To help us provide superior service, your Personal Information may be shared with our service providers, contractors, and other third parties we use to support our business. Such third parties may help us with aspects of our business such as fraud prevention, providing customer service, maintaining and analyzing data, sending customer communications on our behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes, and other promotions.
     
  • Warranty Providers. In order to fulfill warranty claims and expedite the service process, we may share certain personal information, such as your name, contact information, product details, and purchase history, with authorized warranty providers.
     
  • Analytics & Advertising Partners. We may share your Personal Information, including without limitation your contact information, with entities that perform marketing or data aggregation services on our behalf, or with which we or an affiliate has joint marketing arrangements. We may share Personal Information, including without limitation your device information, location, usage data, and IP address, to analytics-based technologies to assist with personalization, advertising, and marketing. These technologies capture how you interact with our Sites through behavioral metrics to improve and market our underlying services, products, and Informational Services.
     
  • Authorized Representatives. If another individual is managing your relationship with us or your email account which the Sites connect to on your behalf (for example, a wife controlling the family relationship), as authorized by you or as a personal representative under applicable law, that person can view all Personal Information about you on the Sites.
     
  • In the Event of Merger, Sale, Divestitures, or Change of Control. We reserve the right to transfer Personal Information to a buyer or other successor in interest that acquires rights to that information as a result of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of us or substantially all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about you is among the assets transferred.
     
  • With Your Consent. We may share your Personal Information for other purposes pursuant to your consent or at your direction.
     
  • Other Disclosures. We may disclose your Personal Information if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) conform to legal requirements and comply with any court order, law, or legal process, including responding to any government, law enforcement, or regulatory request; (ii) enforce our Terms of Use, other agreements, including between you and us, and any other documents included or referenced therein (all of which are incorporated into and made a part of this Policy by reference); (iii) fulfill the purpose for which you provide it; (iv) detect, prevent, or otherwise address fraud or security issues; or (v) protect against harm to our, your, or third parties’ rights, property, or safety.

We may share and disclose de-identified and/or aggregate analytics with third-party partners for any legal purpose, including, when and where applicable, sharing and disclosing non-personally identifiable information combined with Personal Information.

5. Security Precautions

We take information security very seriously and use reasonable administrative, technical, and physical measures to protect your Personal Information from unauthorized access. Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your information and cannot assume liability for improper access to it.

6. Retention

We may retain your Personal Information, including any correspondence you have with us, for as long as is necessary for the purposes set out in this Policy, including retaining Personal Information to comply with our legal obligations, to resolve disputes, for information security purposes, and to enforce our legal rights, terms, or policies.

7. Third-Party Websites

The Sites may contain links to third-party services, websites, mobile applications, and/or contain advertisements from third parties that are not affiliates with us – and which may link to other websites, services, or applications. While we endeavor to work with third parties that share our respect for user privacy, we are not responsible for the privacy policies or privacy practices of such third parties. Any information collected by third parties are not covered by this Policy. You are responsible for knowing when you are leaving the Sites to visit a third-party website, service, or application and for reading and understanding the terms of use and privacy policy statements for each such third party.

8. Social Media

Any information, communications, or material of any type or nature that you submit via public sites (including, but not limited to any social media platforms or websites such as Facebook, Instagram or X) by email, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any expectation of privacy. We cannot control the actions of other users of any social media platform or website, therefore, we are not responsible for any content or Submissions contained on such social media platforms and website. By visiting the public sites contained on a social media platform or website, you are representing and warranting to us that you have reviewed the applicable privacy policy and terms of use of such platform or website and that you will abide by all such provisions contained therein.

9. Children

The Sites and our other Informational Services are not directed to, and we do not knowingly collect Personal Information from, children under the age of 18 or minors (as defined by applicable laws). If you are a minor, please do not attempt to fill out our forms or send any Personal Information about yourself to us. If a minor has provided us with Personal Information without parental or guardian consent, the parent or guardian should contact us immediately to remove the relevant Personal Information and unsubscribe the minor. If we become aware that a minor has provided us with Personal Information, we will take steps to promptly delete such Personal Information from our files.

10. Extraterritorial Transfers of Personal Information

The Sites are hosted in the United States. Please also note that if you are providing data or using our Sites from outside of the United States, your Personal Information will be accessed and transferred to the United States. The United States may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. For such data transfers, we rely on your consent. If you do not want your information transferred to, processed, accessed, or maintained in the United States, then you should immediately cease accessing the Sites and using our Informational Services.

11. Contact Us

If you have any questions or concerns regarding any privacy-related information included in, or omitted from, this Policy, then please contact us. You may submit any privacy-related inquiries or complaints to us at [email protected], or by regular mail to the following postal address:

United Homes Group, Inc.
ATTN: Privacy
917 Chapin Rd.
Chapin, SC 29036